Communication and trade marketing manager M/F

At Opal, we reinvented children's eyewear by making it fun, colorful and adapted to their needs. Since then, we've continued to push back the boundaries of our know-how, becoming today the European leader in frames for children and teenagers, and a key player in adult eyewear. Thanks to our DEMETZ brand, we are also experts in the sports segment, with equipment dedicated to athletes.

Want to join a team passionate about innovation, aesthetics and visual well-being?

As part of the development of our business, we are looking for a Communications and Trade Marketing Manager, who will work directly with the sales and product marketing teams, and report to the Group Communications Manager.

Your main mission?
Deploy an effective trade marketing strategy, develop our brands' communication media, and create a differentiating customer experience at the point of sale.

1. Product development and branding:
- Creation of cases and POP displays: from design to delivery
- Inventory and budget management
- Organization and management of photo/video shoots: brief, production, graphic follow-up
- Collaboration with licenses to ensure consistent brand communication
- Management of specific requests

2. Sales operations:
- Proposals for promotional operations (gifts, events)
- Coordination with sales management and product managers

3. Customer experience
- Deployment of actions to promote our brands at the point of sale
- Creation of dedicated media (animations, visual tools, customer gifts)

4. Visual content production
- Planning, production and distribution of visuals
- Interface between sales and creative studio
- Production budget monitoring

5. Digital communication
- Briefs for email campaigns
- Participation in editorial planning for social networks
- Monitoring digital content production

Profile required:
- Strong interest in fashion, design and visual trends
- Good knowledge of digital tools (social networks, emailing, AI...)
- Solid experience in 360° project management
- Sense of customer service and results-oriented culture (ROI)
- Excellent written and oral communication skills
- Professional English required

People skills:
- Curious, autonomous and rigorous
- Team spirit
- Initiative and a taste for innovation

What we offer :
- A permanent contract with an attractive salary
- A dynamic and friendly open-space working environment.
- Benefits: Daily commuting, 1 day of teleworking, new premises, group exercise classes.
- Hours: 39h/week, Monday to Friday, daytime.
- A rapid two-stage recruitment process: interview with the HR department, followed by an interview with the communications manager.

Join us as soon as possible and become a key player in our success, helping to make the view more beautiful, for all our customers, big and small!

Type of contract: OPEN-ENDED
Places of work: Lyon
Entity: Demetz Opal

Apply to this offer

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