OPAL is hiring its next Communications & Trade Marketing Manager – Sports Division
At OPAL, we create eyewear designed to accompany you on all your everyday adventures. From sports to the great outdoors, from performance to lifestyle, our brands are for those who stay active, explore, push their limits, and make the most of every moment.
As part of our business expansion, we are seeking our future Communications & Trade Marketing Manager, who has a strong passion for the world of sports.
Are you passionate about communication and the world of sports?
Do you enjoy bringing a brand to life, creating impactful experiences, and turning strategy into concrete actions—both on the ground and online?
Would you like to work in an environment where sports, innovation, creativity, and performance come together?
Well, then, this adventure is perfect for you!
Your missions
Working closely with the studio, the Collection Managers for the various product lines, and the sales teams, your mission will be to enhance our brand’s visibility and appeal, particularly in the sports and outdoor segments.
Developing Brand Image and Branding
Contribute to the development of the brand identity and brand territory
Design and roll out communication and visibility tools: in-store displays, cases, sales materials, launch tools, licenses, etc.
Showcase the collections and their unique features to our various audiences
Bring the brands to life through impactful content
Oversee the production of visual content: photo and video shoots, graphic design, lifestyle and sports content
Develop content that embodies the brands’ identity and positioning
Coordinate the distribution of this content across various communication channels
Bring the world of sports to life on the field
Coordinate sales and promotional activities with field teams
Develop communication strategies tailored to specialty channels and retail locations
Enhance the customer experience and brand visibility through dedicated activations
Help implement initiatives that connect brands with athletes, enthusiasts, and key players in the sports world
Manage 360° projects
Manage communication and trade marketing projects from start to finish
Monitor budgets, schedules, vendors, and various stakeholders
Coordinate between the sales, marketing, communications, and creative teams
Ensure consistency in messaging and campaigns across all media
Develop digital communication strategies
Contribute to the digital content strategy
Help create email campaigns, social media content, and digital campaigns
Leverage new tools, particularly AI solutions, to enhance creativity and efficiency
Propose new formats to boost brand engagement
Innovate and contribute to performance
Be a source of ideas to develop new ways to promote brands
Identify trends and opportunities in the sports, outdoor, and lifestyle sectors
Propose innovative initiatives to improve brand visibility, customer experience, and performance
Measure the impact of implemented initiatives and contribute to an ROI-driven approach
Desired Qualifications
✔ You have a strong affinity for the world of sports
✔ You are passionate about communication, branding, design, and visual trends
✔ You have solid initial experience in communication, trade marketing, or 360° project management
✔ You are proficient in digital tools: social media, email campaigns, AI…
✔ You’re comfortable managing cross-functional projects and coordinating with multiple stakeholders
✔ You have a strong commitment to customer service and a results-oriented mindset focused on ROI
✔ You have excellent writing and interpersonal skills
✔ You’re fluent in business English
Your Personality
✔ Curious, self-motivated, and detail-oriented
✔ Dynamic and passionate about the world of sports and brands
✔ Team player with a collaborative spirit
✔ Proactive and solution-oriented
✔ Creative, with a passion for innovation
What we offer
An open-plan office environment
50% transportation reimbursement
1 day of remote work per week
Meal vouchers
On-site group fitness classes
39 hours/week, Monday through Friday
A quick 3-step process:
Interview with a member of the HR team
Interview with the Communications Manager
Case study
Are you ready to get in on the action?
So, join the OPAL adventure!